Research

Journal publications

Narang, Unnati and Venkatesh Shankar (2019), “Mobile App Introduction and Online and Offline Purchases and Product Returns,” Marketing Science.
Narang, Unnati and Venkatesh Shankar (2019), “Mobile Marketing 2.0: State of the Art and Research Agenda,” Review of Marketing Research.
Shankar, Venkatesh and Unnati Narang (2019), “Emerging Market Innovations: Unique and Differential Drivers, Practitioner Implications, and Research Agenda,” Journal of the Academy of Marketing Science.

Papers under review/revision

Narang, Unnati, Venkatesh Shankar, and Sridhar Narayanan, “The Impact of Mobile App Failures on Online and Offline Purchases,” Preparing for resubmission to Marketing Science.
Narang, Unnati and Venkatesh Shankar, “Going Backward to Move Forward? The Effects of Backward Compatibility in Product Upgrade on Sales of Previous and New Generation Technology Products,” Preparing for resubmission to Management Science.
Grewal, Dhruv, Carl-Philip Ahlbom, Stephanie Noble, Venkatesh Shankar, Unnati Narang, and Jens Nordfalt, “Mobile Integrated Kiosks: How Communication Content Increases Unplanned Spending,” Under review, Journal of Marketing.
Narang, Unnati, Manjit Yadav, and Aric Rindfleisch, “The Ideas Advantage: How Sharing Enhances Engagement in Massive Open Online Courses,” Revise and Resubmit, Journal of Marketing Research special issue on Education.

Working papers