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Journal publications

• Narang, Unnati and Venkatesh Shankar (2019), “Mobile App Introduction and Online and Offline Purchases and Product Returns,” Marketing Science.
  Shankar, Venkatesh and Unnati Narang (2020), “​Emerging Market Innovations: Unique and Differential Drivers, Practitioner Implications, and Research Agenda,” Journal of the Academy of Marketing Science.​

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Manuscripts under review/revision

• Narang, Unnati and Venkatesh Shankar, “Going Backward to Move Forward? The Effects of Backward Compatibility in Product Upgrade on Sales of Previous and New Generation Technology Products"
• Narang, Unnati, Venkatesh Shankar, and Sridhar Narayanan, "The Impact of Mobile App Failures on Online and Offline Purchases"
• Grewal, Dhruv, Carl-Philip Ahlbom, Stephanie Noble, Venkatesh Shankar, Unnati Narang, and Jens Nordfalt, “Mobile Integrated Kiosks: How Communication Content Increases Unplanned Spending” 
• Narang, Unnati, Manjit Yadav, and Aric Rindfleisch, “The Ideas Advantage: How Sharing Enhances Engagement in Massive Open Online Courses”​

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Research in progress

• Narang, Unnati and Fernando Luco, “Learning from Driving Behaviors: A Deep Learning Approach for Predicting Retail Visits” 
• Liu, Ruichun and Unnati Narang, "The Impact of E-Scooters on Traditional Modes of Transportation: Empirical Evidence from Chicago"

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Other publications

• Narang, Unnati and Venkatesh Shankar (2019), “Mobile Marketing 2.0: State of the Art and Research Agenda,” Review of Marketing Research.​