My name is Unnati (oo-n-uh-tee).

​I am a PhD candidate in Business Administration (Marketing) at Mays Business School, Texas A&M University. I will be starting as an Assistant Professor of Marketing at the Gies College of Business, University of Illinois at Urbana-Champaign in Summer 2020.

My research roadMAP is best summarized by my three interest areas: 

• Mobile marketing
• Advanced vs. emerging markets 
• Platforms

I leverage a diverse set of methods to study important marketing strategy issues in these areas, including causal modeling, applied econometrics and machine learning. I am advised by Dr. Venky Shankar. 

The first essay of my dissertation on the impact of mobile app introduction on online and offline purchases and product returns appeared in Marketing Science in 2019. I was also awarded the 2019 Mathew Joseph Emerging Scholar Award, the 2019 PDMA Emerging Scholar Award, the 2019 Mays Business School Outstanding Doctoral Student Award for Research, and the 2018 Shankar-Spiegel Best Dissertation Proposal Award.

​In addition to research & teaching, I enjoy working out, traveling, and spending time with my Golden Retriever Oliver and cat Elliot.