My name is Unnati (oo-n-uh-tee).

I am an Assistant Professor of Marketing at the Gies College of Business, University of Illinois at Urbana-Champaign.

I received my PhD in Business Administration (Marketing) from Mays Business School, Texas A&M University in May, 2020. My research roadMAP is best summarized by my three interest areas: 
  • Mobile marketing
  • Advanced vs. emerging markets 
  • Platforms
I leverage a diverse set of methods to study important marketing strategy issues in these areas, including causal modeling, applied econometrics and machine learning. My research has been published in Marketing Science, the Journal of the Academy of Marketing Science, and Review of Marketing Research. I was awarded the 2019 Mathew Joseph Emerging Scholar Award, the 2019 PDMA Emerging Scholar Award, the 2019 Mays Business School Outstanding Doctoral Student Award for Research, and the 2018 Shankar-Spiegel Best Dissertation Proposal Award.

​In addition to research & teaching, I enjoy working out, screenwriting, and spending time with my dogs Oliver, Chewy, and Wicket and my cat Ellie (goes by Kittu).